Articles tagged with: Press Relations
2 out of 5 buying decisions in IT are directly influenced by analysts. The other three indirectly. Decision makers in IT procurement use different sources for research. Besides cooperating with analysts a solid PR work is important.
Industry analysts such as Gartner or Forrester are an important factor in IT. A new study by the analysts of Freeform Dynamics shows just how meaningful industry analysts really are for deciders in IT procurement. For the study the researchers interviewed the relevant target group on the IT news website “The Register" (http://www.theregister.co.uk/).
To be heard by editors, good press relations require a systematic approach. bloodsugarmagic gives some advice to create a solid base for a successful cooperation.
bloodsugarmagic, the specialist for strategic marketing, positioning and press relations in IT, provides advice on how press releases are successfully picked up by the IT press. Good press relations rely on the creation of a mutually fruitful relationship with editors and journalists of the IT press. The best way NOT to be heard is to somehow compose an e-mail-distribution list and happily spam the editorial offices with press releases.
Companies see ECM solutions for mobile devices and digital files as top trends of the branch. Only 4 out of 10 enterprises use ECM company-wide. This is a huge opportunity for new vendors, says bloodsugarmagic.
The market for Enterprise Content Management (ECM) solutions is still growing strongly. This is the result of a recent survey by the German high-tech association BITKOM. According to that study, there will be an approximate turnover of 1.8 billion Euros with hardware, software and services relating to ECM in Germany in 2015. That’s an increase of about 6 percent in comparison to the previous year.
Important players in the area of cyber security build an alliance. bloodsugarmagic now is a member of the network to sensitize for the topic and support IT companies to communicate even complex security issues.
bloodsugarmagic, the experts in positioning, strategic marketing and go-to-market strategies for IT companies, join the Alliance for Cyber Security.
The Alliance for Cyber Security has been founded in 2012 upon the initiative of the German Federal Office for Information Security (BSI) and in cooperation with the Federal Association for Information Technology, Telecommunications and New Media (BITKOM).
The Swiss ICT market is still slowly on the rise. The total turnover has increased in 2013 and market researchers as well as members of the branch are optimistic that this trend continues.
The Swiss market for information technology and telecommunication (ICT) is gently but steadily growing. According to a press release by BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, the total turnover of the Swiss ICT market has increased by 1,4 % in 2013. For 2014 the experts expect a growth of 1,7 % to CHF 30,4 billion. These numbers base on data by the European Information Technology Observatory (EITO).
The market for applications for mobile devices in Germany is growing rapidly. The number of downloads is massively increasing as well as the turnout. To profit from this development visibility of your product is key.
The market for Apps in Germany is booming. According to a press release published by BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, in 2014 approximately 717 million Euro of sales are expected to be made with Apps, applications for mobile devices like smartphones and tablet computers. This is a plus of 31 per cent in comparison to the previous year (547 million Euro). BITKOM leans on data collected by the market research institution research2guidance.
Series with practical advice for dealing with analysts (Part 1)
Analyst relations is an important instrument in the marketing and positioning of IT-companies. The relatively small group of analysts is an important factor in the IT industry. It is therefore important to take into account the specific characteristics of this target group. This series of blog posts will give you nine advices for dealing with analysts.
In most IT companies analyst relations belongs to the area of responsibility often associated with marketing and communication. The subject is well placed there. However, it is important that the fundamental differences between analyst relations and other marketing tasks are recognized.