BSMLogo 2014 trans

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  • HeaderPositioningEN 1220
  • HeaderStoryCreationEN 1220
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Articles tagged with: Influencers

German App market is booming - enter it now!

on Monday, 30 June 2014. Posted in Germany, Go-to-market

The market for applications for mobile devices in Germany is growing rapidly. The number of downloads is massively increasing as well as the turnout. To profit from this development visibility of your product is key.

AppsInGermanyThe market for Apps in Germany is booming. According to a press release published by BITKOM, the German Federal Association for Information Technology, Telecommunication and New Media, in 2014 approximately 717 million Euro of sales are expected to be made with Apps, applications for mobile devices like smartphones and tablet computers. This is a plus of 31 per cent in comparison to the previous year (547 million Euro). BITKOM leans on data collected by the market research institution research2guidance.

Nine Secrets for Dealing with Analysts

on Tuesday, 14 January 2014. Posted in Public Relations, Analyst Relations

Series with practical advice for dealing with analysts (Part 1)

9SecretsAnalystsAnalyst relations is an important instrument in the marketing and positioning of IT-companies. The relatively small group of analysts is an important factor in the IT industry. It is therefore important to take into account the specific characteristics of this target group. This series of blog posts will give you nine advices for dealing with analysts.

In most IT companies analyst relations belongs to the area of responsibility often associated with marketing and communication. The subject is well placed there. However, it is important that the fundamental differences between analyst relations and other marketing tasks are recognized.

Go-to-Market

Enter new markets  More

Positioning

Stand out from the me-too-crowd More

Trend Monitoring

Identify trends ahead of the competition More

Analyst Relations

Get traction with Gartner, Forrester and the like  More

Story Creation

Put your story in words and pictures More

Press Relations

More visibility through innovative PR More

Sales Training

Get your team trained More

Lead Generation

Create highly qualified leads  More